Identity Design

When designing identity and (re-)branding for companies we work hard to capture the essence of the company values. For this purpose we have developed the Sx3-model, in which we map, calibrate and re-stage the signals that the given company sends or want to send to its clients or customers. The result of this proces serves both as design brief and succes criteria for the identity design, whether the product is a logo, logotype, custom typeface or a makeover of the entire company profile.